Challenge: The manufacturing site boasts 40 years of experience in supplying the European and US markets. After being acquired, the new management was faced with the challenge of distinguishing the company from competitors and embarking on a new phase. They wanted to both honor Ireland’s heritage and bring a renewed sense of optimism for the future.
With these goals in mind, we began the process focusing on four key objectives:
• Emphasizing and retaining the Irish heritage and roots of the company.
• Moving beyond any past misfortunes or setbacks.
• Infusing the company with fresh energy and hope for the coming years.
• Positioning the company as a significant player on the global stage.